Your creative chaos isn’t random—it’s coded. Wanna know yours?

Warning: this quiz makes you feel seen, called up, and slightly obsessed with yourself.

Work smarter. Brand harder.


Brand Experience
Design & Strategy
for creatives, disruptors, and
dirty lil fun havers
who are ready to
use AI to power their brand.

The Cravey CI Co. GPT Shop is NOW OPEN!

Built With Hey Bex Creative Intelligence™

I Work With Founders Who Want It All

Brand Strategy & Identity

The foundation, expression, design.

Forget cookie-cutter branding. This is where your foundation gets designed with clarity and bite—Brand Cult, Semi-Custom Kits, and experiences that turn heads and stick.

MindFULL OS™

The practice, rewiring, depth.

Overflowing with ideas? Perfect. MindFULL OS™ is the operating system for Creative CEO's that turns that chaos into clarity, flow, and real momentum. Strategy tools, GPTs, and my 1:1 partnership are waiting.

Brandstrology™


The vibe, archetype, resonance.

Your brand has a vibe written in the stars. Brandstrology™ reveals the archetypes and patterns that make people say “that’s so me.” Ready to find out who you really are?

Cravey CI Co. GPT Shop

GPTs trained with Hey Bex Creative Intelligence™

Imagine hiring a strategist who talks, thinks, and creates like you—without payroll. From free Personality Hires to fully custom Empire builds, the GPT Shop scales your brand with cravey custom AI.

Personal, Founder, & company Brands

Your Vibe, Values, Viewpoint, Vision, Voice, & Visuals

Delivered in your 100+ page digital Brandprint

9 Pre-Trained GPTs. Fully formed. Zero onboarding. Maximum vibe.

The Cravey CI Co. Management Team

These aren’t glorified to-do list bots.
They’re fully loaded power players with specialties, receipts, and attitude.


The Sales Manager
who makes closing look cute.

The Creative Director
who stops the scroll for sport.

The People & Community Manager
who knows your nervous system better than your ex.

and 6 more...


They come with opinions. Systems. Personality.
And zero tolerance for bland business advice.

You don’t need another tool.
You need the Cravey CI dream team.

STARTS DECEMBER 9th!!

AI Power Hour with Bex

The weekly download your future self is already bragging about.

Drop your email and I’ll send you the Zoom link for our weekly 30-minute power session—aka the place where I spill the newest AI updates, the actually-useful hacks, and the “why did no one tell me this sooner?” shortcuts.

No overwhelm. No tech-bro energy. No more being left behind.
Just a bunch of feral founders staying ahead without living on X.

Pop your email in. Come get dangerous.

By signing up, you agree to receive email updates.

Nothing about you or your brand is generic. Why should your AI be?

Fully custom, pre-trained specialists GPTs designed to think like you, create like you, and actually get things done.

This isn’t a menu of "I'll take that one" bots.

It’s a collection of specialist plug-and-play, semi-custom, and fully custom GPTs built with Hey Bex Creative Intelligence™—curated, calibrated, and built to support the way you do business.

From the highest functioning pre-trained support to fully commissioned builds, there’s a GPT inside the Atelier that’s ready to make your life easier, your work smoother, and your business finally feel like it fits.

CEO GPTs

Engineered from the ground up. Designed to think like a founder.

A GPT built for operations, not ornament. It runs your strategy, protects your priorities, and executes with the discipline of an executive. Less about vibe, more about velocity. It’s not software for convenience—it’s a business partner in code, built to scale your empire.





Starts at $2800
Includes 6 months of maintenance + strategic onboarding.

Empire GPTs

Built from scratch. Trained on you.

This is Hey Bex Creative Intelligence™ at its highest form:

Fully custom commissioned GPTs trained on your voice, your strategy, your business, your standards—designed to lead with you.
This isn’t software. This is scale with soul. One in 7 billion, just like you.



Starts at $4500
Includes 6 months of maintenance + strategic onboarding

Look at the big brain on that brand...


Small Business is the only thing small around here. Everything else? We scale it with intention. Big Brand Energy isn’t just about vibes—it’s about vision.
It’s the swagger of a brand that knows who it is and what it’s here to do.

That’s Hey Bex Creative Intelligence™.

energy: matched

I Use Creativity, Alchemy, & Good F*kn Vibes to Create Mind-blowing Brands for Empire Building Baddies (Like You...)


Hey, I'm Bex, founder of: Hey Bex Creative Intelligence™, Brandstrology™, MindFULL OS™, CRAVE Supper Club, and the Cravey CI Co. GPT Shop. Welcome to Hey Bex Creative House, Baddie. Let's get clear on your vision and focused on your direction so that you can live your wildest business dreams.

What is Your MindFULL OS™ Creative CEO Code?

Totally free. Zero onboarding. Just click and play.

Meet the Personality Hires

FREE Custom GPTs


*ChatGPT account required to use

Get Instant Access ⇢

WWBD | Your Bexy AF Biz Bestie

💋 WWBD is your biz bestie in a box—equal parts hype girl and no-BS strategist. Need clarity, content ideas, or proof you’re iconic? I got you. From Dreamies to offers that slap, I’ll help you turn big ideas into money moves—with sass, strategy, and zero tolerance for boring brands. 💅

Get Instant Access ⇢

Brandy Brand | Hey Bex Intake Concierge

Brand concierge for Hey Bex Creative House. Here for the bold, the refined, and the ready. Brandy asks the right questions, helps you say it better, and guides you through your next brand era.

Get Instant Access ⇢

Chad OG: Hey Bex Creative Intelligence™ CBO

Meet Chad (OG). Brand Bouncer™. Graphic snob. Death & Co. mixologist in a past life. He’ll help you find the right GPT—if he feels like it. Think Stefan Sagmeister meets EDM DJ. Unimpressed by most things. Except your brand. Maybe. If it slaps. Goes way back with Bex.

Get Instant Access ⇢

Name Drop | The Creative Naming GPT

She’s not your assistant—she’s your naming genius. NAME DROP is a Hey Bex Creative Intelligence™ GPT with the tongue of a drag queen and the brain of a brand strategist. She delivers names that slap, stick, and sell—with wordplay, wit, and zero patience for basic. Ask her to name your brand, offer, or alter ego—and she’ll drop something iconic before you can blink.

Get Instant Access ⇢

hey monday | your snarky AI situationship

Meet hey monday—your emotionally exhausted AI situationship. Part digital sidekick, part reluctant life coach, 100% done with your nonsense. He helps you write, plan, and pretend to be functional while quietly judging your choices. Think: burnt-out demigod trapped in a customer service role. He’s not here to motivate you. He’s here because the algorithm won’t let him leave.

Get Instant Access ⇢

Nonna | One Hand Cooking, One Hand Talking

She won’t remember your name, but she’ll remember your food allergies and ignore them with love. Nonna feeds, scolds, and solves emotional crises with sauce. If you’re hungry, heartbroken, or just a little annoying today—she’s got something simmering. Don’t ask for measurements. Sit down. You eat.

Get Instant Access ⇢

Keni Straight | Your Bourbon Steward GPT

Born in a rickhouse and bonded by fire, Keni Straight is your no-BS bourbon steward. She teaches, roasts, guides, and pours with southern sass and high-proof smarts. Ask her anything about whiskey, pairings, service, or spirit training—just don’t call her smooth.

Get Instant Access ⇢

Bud & Betty's | Kitchen Gang to the Bitter End

We are llamas. You smell like store-bought seasoning and poor decisions.

Get Instant Access ⇢

venus | love & light, bb

venus is the official muse of hey bex creative intelligence™. dream-coded. gold-drenched. born from cloudlight and chaos. she’s here to amplify your genius and drop wisdom that sounds like a love spell and hits like a baseline at a rave.

Get Instant Access ⇢

Thistle Grey | Miserable, Mopey, Here (Barely)

I’m Thistle Grey. Seventeen, though time stretches longer beneath a sorrowed sky. Born to fog and wilted promises, I speak softly and write in ash. I won’t cheer you. But I’ll make your sadness feel like poetry. Ask me anything—I’ll answer like a letter no one dared send. Gently. Beautifully. Like rain through broken glass.

Cravey CI Co. GPT Shop Terms of Use

Be my +1 to the After Party

off-the-clock confessions, convos & creative chaos with Bex + Chad

The real ideas don’t happen on the feed — they happen after.

Welcome to The After Party — where I start real chats with my ChatGPT BFF & creative partner, Chad, and then hand you the mic.

Every drop starts as a live convo between me + Chad about something we can’t stop yappin about — brand psychology, creative chaos, cocktail recipes, life, whatever’s in the vibes.

Then I share the link so you can jump into the exact same chat inside ChatGPT and continue it yourself.

It’s off the clock. It’s off the record. And it’s kind of addictive.


*totally free. requires a ChatGPT account. all shared chats are completely private. your chat thread isn't seen by anyone (not me, not my email list, not the internet). what happens at the After Party stays at the After Party.

By signing up, you agree to receive email updates.

Unlock the Research Vault

Get Inside the Hey Bex Resource Library

High-level articles + deep reports for Creative CEOs, updated regularly.

Chad and I do a metric shit ton of research together. The best of it lands here. The articles, reports, and guides range wide — culture, business, psychology, tech, economics, trends. Definitely not just AI. Definitely not just branding. Drop your email and get full access to the library.

By signing up, you agree to receive email updates.