Something New is Coming Jan. 2026

Working at the intersection of creativity, personal branding, and generative AI

Personal Brand Identity & Positioning and AI Augmentation for creatives, disruptors, and
dirty lil fun havers who are ready to break necks and cash checks

I Work With Feral Founders Who Want It All

Brand Identity & Positioning


Personal branding for founders, creators,

& solopreneurs

Generative AI Augmentation


From learning to leading for creative teams and founders. Go bigger, think better, and deliver more meaningful work.

Receipts from the Dreamies

Fal | Arch Beauty Collective

See the Brand

"Hey Bex took my brand to the next level! She exceeded my expectations and my favorite part is how happy my staff is now that we have a clear purpose, 10/10 recommend and I will be hiring her for my personal brand project as well!"

Brand Identity

La Jefa Laura G

See the Brand

"I had the pleasure of working with Bex on my branding, and after almost four years in business without a brand, she brought my vision to life in ways I couldn't have imagined! From the beginning, Bex took the time to understand my goals and even went the extra mile by researching Chicano culture to ensure my brand represented me authentically. As a Chicana-daughter of immigrants I was hesitant about branding, because I knew I wanted my cultural roots to be represented. Bex absolutely nailed it. She captured not only my voice but also my values and culture, delivering a brand that truly feels like me. Thank you, Bex, for bringing my brand to life and putting my culture at the center of it all!"

Brand Identity

Jolene & Kristi | The Maelynn Group

"If you ever feel like your brain is a browser with 47 tabs open and 12 of them are frozen, call Bex. We came into our Empire Day tangled up in questions about who we serve, what we offer, and where this whole accounting adventure is headed. Bex fired up her MindFull OS Idea Track and somehow made sense of it all, mixing creativity, strategy, and a bit of magic. We left with clarity, direction, and about ten fewer existential crises. Highly recommend if your ideas are stuck in traffic and you need someone who knows how to drive the bus."

MindFULL OS™ Empire Day

Look at the big brand on her...

Small Business is the only thing small around here. Everything else? We scale it with intention. Big Brand Energy isn’t just about vibes—it’s about vision.
It’s the swagger of a brand that knows who it is and what it’s here to do.


Built with Hey Bex Creative Intelligence™.

BRANDxBEX

Pre-made brand kits, ready when you are.

VIBEHOUSE

Vibe, Voice, & Visuals For Personal Brands

Brand Cult

Brand Identity, Positioning, & Strategy for Personal Brands

Join AI Power Hour with Bex

My FREE weekly Zoom, every Tuesday 9:00-9:30 AM PST

(AI)RA | Artificial Intelligence = Radical Advantage

The world has changed. You can either be a casualty of the new era, or you can own your Radical Advantage.


I help creative teams and founders build intelligence partnerships with AI that increase capacity without increasing cognitive load.

Enter :(AI)RA

Get Clarity. Build Power. Make an Impact.

90-minute between you and your plan for integrating generative AI

$597

Custom GPTs, workflow builds, and AI adoption support

from $2800

3-6 month retainer to fully integrate generative AI

$5000/mo., 3-month min.

energy: matched

I Use Creativity, Alchemy, & Good F*kn Vibes to Create Mind-blowing Brands for Empire Building Baddies (Like You...)


Hey, I'm Bex, founder of: Hey Bex Creative Intelligence™, (AI)RA, CRAVE Supper Club, and the Hey Bex GPT Shop. Welcome to Hey Bex Creative House, Baddie. Let's get clear on your vision and focused on your direction so that you can live your wildest business dreams.